OCEAN STAR PROGRAM
Wine of the Week.
A better way to
sell through.
Sales support for the people who sell wine.
THE OPPORTUNITY
Placement is the beginning.
Getting a wine into a restaurant or shop is only part of the job. The people serving or selling it need an accurate story they can explain with confidence, and the account needs useful material it can put to work.
Wine of the Week creates one organized story for a priority wine, then adapts it for each handoff: from the producer and representative to the account and the consumer.
A REPEATABLE WEEKLY RHYTHM
MONIntroduce the wine
TUEExplain the taste
WEDHelp the account sell
THUTell the maker’s story
FRIGive people a reason to share
For wineries, importers, and distributors, the aim is practical support after placement: a clearer handoff, a more confident recommendation, and a better chance to earn the next order. The program is in development.
LET’S START WITH YOUR QUESTION